If you are a realtor or simply own a few rental properties then you want your name to get out there. One of the best ways to accomplish this is to create a website that describes your service. In order to make your website become visible to people in your area and improve your search engine rankings, consider making your website more SEO friendly.
Hone in on Keywords
Keywords are an integral part of SEO. When trying to come up with your keywords, bear in mind that each person will type in different search terms. Don’t worry, you won’t need to predict the thousands of keywords a potential visitor may or may not use.
The focus here is to utilize keywords that are related to your area. If you live in a city, like Kelowna, you will have a lot of competition with other realtors. People who type in “homes in Kelowna” will have thousands of results to sift through. In order to increase your chances of getting more traffic to your site, consider using keywords of the areas of Kelowna.
Blog About It
A site with a blog tends to be updated consistently and search engines definitely take notice! Updated webpages are ranked higher than those that are not. Avoid having a blog act as your website but rather put the blog on the site. Updating a blog a few times per week will allow you to address common questions that potential buyers may have. Make sure that any blog update you write should be geared towards subjects that people actually want to read about. Steer clear of writing about new homes that are on the market.
Dress it Up
Attractive websites tend to convert more traffic than cluttered or bare websites. Add pictures and videos of the properties or create a virtual tour. Make sure to create a caption for each of your pictures so that a search engine will be able to identify them. It is also a good idea to save the picture file using keywords. Use dashes between the words so that the search engine recognizes that they are separate keywords. For example, a property’s picture file name could be “Kelowna-starter-home”.
The main takeaway for real estate SEO is to figure out the most important keywords that will lead a potential client to your page. Update the site regularly and add pictures and videos to keep them coming back.
If you need help improving your rankings, consider hiring a Kelowna SEO Services company.